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MAXFIELD BLEU GALLERY POP-UP
VISUAL MERCHANDISING
Visual merchandising execution for Maxfield Bleu, a temporary retail build-out showcasing Maxfield’s archive collections from previous years. Executing merchandising, fixture placement, and spatial presentation, translating the archive into a cohesive retail environment that balanced historical product with Maxfield’s elevated visual identity.
HELAINA HART                                                                                                                                                                               LOS ANGELES